Case Study: CDN77.com achieves better visitor insights and lead discovery with Smartlook

How CDN77.com Finds Their Best Visitors with Smartlook

CDN77.com, a content delivery network (and sister dedicated server provider 10Gbps.io), needed a way to identify high‑quality visitors, evaluate the effectiveness of marketing campaigns, and surface UX issues across multiple domains. To address this, CDN77.com adopted Smartlook and uses its heatmaps and visitor journeys — with account managers, marketing, frontend, design and support teams all leveraging the tool — to see what users click, which pages they ignore, and how visitors progress to signups.

Smartlook’s session recordings, heatmaps and cross‑domain tracking enabled CDN77.com to build a lead‑scoring process and analyze behavior from specific campaigns to determine if they attract the right users. As a result, the team can identify strong leads, assess campaign performance, and catch product issues — quantifiably fixing about two bugs per month — while benefiting from Smartlook’s higher recording volume and multi‑domain value for money.

CDN77.com

Veronika Minovska

Global Sales and Marketing Director