Case Study: Increative achieves 161% increase in e-shop orders and $500K annual revenue boost with Smartlook

How an agency used Smartlook to increase e-shop orders by 161 %

In creative, a marketing agency working with major brands, was engaged to fix an underperforming e‑shop whose checkout completion rate was just 18% (well below the ~40% industry norm). To move beyond instinct and pinpoint real UX friction, In creative used Smartlook’s funnel analytics and session replay tools to observe exactly where users were abandoning the purchase flow.

Using Smartlook, the team spotted a last‑step drop‑off caused by unexpectedly high shipping costs, then redesigned the funnel to surface shipping earlier, lowered shipping fees slightly, and added more pickup locations. The changes lifted completed orders from 18% to 47% (a 161% increase) in two months, generating over $500,000 in annual revenue; the work took about 40 hours total, and In creative credits Smartlook with speeding analysis and helping win client buy‑in for testing.

In creative

Michal Baturko Olbert

Chief Marketing Officer