Case Study: AstroPay boosts conversions with Smartlook

AstroPay improved sales funnel, boosting conversions by 56%

AstroPay, a fintech payment application connecting millions of users with hundreds of merchants worldwide, needed better insight into how people interacted with its web and mobile experiences. The team wanted to improve feature adoption, spot bugs and user drop-offs, and make data-driven decisions while staying compliant with GDPR and LGPD. To do that, AstroPay used Smartlook’s behavioral analytics tools, including session recordings, heatmaps, funnels, and events.

With Smartlook, AstroPay analyzed purchase flows and user behavior across web and mobile, then simplified key journeys based on the data. The company shortened its currency purchase funnel, reducing drop-off by 42.72%, and improved cryptocurrency conversions by 56% after adding a local currency option. Smartlook also helped AstroPay reduce buyer anxiety with clearer status messaging and supported safer analytics by limiting collection of personal or sensitive data.

AstroPay

Karen Bauer

Product Manager