Case Study: Alza.cz achieves faster, independent UX analytics with Smartlook

Alza.cz - Customer Case Study

Alza.cz, a leading Czech e‑commerce retailer (ranked ~22nd largest globally), was struggling to process terabytes of analytics from millions of monthly visits across multiple country sites. Google Analytics provided precise quantitative data but was often too slow—event tracking and funnel results could take a week or more—so Alza.cz sought a more flexible analytics partner and adopted Smartlook's analytics platform (session recordings, heatmaps, event manager and funnels).

Smartlook rolled out its platform company‑wide, giving teams access to filtered session recordings, retroactive events and funnels, and heatmaps so product, UX, segment and content teams could analyze behavior without dev support. The impact for Alza.cz was immediate: analysis time dropped from weeks to seconds, teams could focus on 10–20 relevant sessions instead of sifting through tens of thousands, UX became independent of developers, and testing and iteration accelerated—delivering measurable time and cost savings thanks to Smartlook.

Alza.cz

Lukáš Hadamčík

UX&UI Lead