Case Study: World Central Kitchen scales text-to-order food relief with SmartLogic

World Central Kitchen scales WCK Direct to 10+ cities with SmartLogic

World Central Kitchen (WCK) enlisted the vendor SmartLogic to build a robust and scalable platform for their WCK Direct text-to-order food relief program. The challenge was that WCK's initial system, which relied on multiple off-the-shelf apps, was not sufficient to manage and scale the successful program that provided meals to families in need while also supporting local restaurants during the COVID-19 pandemic.

SmartLogic designed and built a new custom platform with an Elixir back end, a web-based admin portal, and an iPad app for restaurants. The solution streamlined operations, integrated support tools, and migrated data to a stable PostgreSQL database. As a result, WCK Direct was able to scale significantly, expanding from 3 to over 10 cities and increasing order volume from thousands per month to thousands per week, more than doubling its number of partner restaurants.

World Central Kitchen (wck)