Case Study: Reachly Achieves 30%-45% Positive Reply Rates with Smartlead

Reachly Used Smartlead to Transform B2B Lead Generation and Acheive 30%-45% Positive Reply Rate

Reachly, a B2B lead generation agency based in Bangkok, faced significant challenges common to its region, including inconsistent data coverage, the high cost of building in-house teams, and the difficulty of scaling high-quality, multi-channel outreach for its clients. The agency, founded by Thibault Garcia, needed a solution that could deliver scalable, sales-qualified leads without sacrificing personalization or deliverability.

Using Smartlead’s cold email automation platform, Reachly implemented a multi-channel strategy focused on email and LinkedIn. The solution leveraged Smartlead’s unlimited A/B testing capabilities and its SmartServer feature to optimize deliverability and sender reputation. This approach consistently generated an 8-12% reply rate and an impressive 30-45% positive response rate for clients, ultimately delivering over $10 million in client-attributed revenue over four years while streamlining operations for its team.

Reachly

Thibault Garcia

Co-founder