Case Study: Pump.co generates $200K in revenue with Smartlead

Pump.co Sent >130K Emails and Generated $200K in Revenue with Smartlead

Pump.co, a Y Combinator-backed cloud cost optimization startup, faced significant challenges in building a cold email outbound infrastructure from scratch. With no existing system and a novice GTM engineer leading the effort, they needed a solution to handle high email volumes, manage multiple domains, and coordinate complex multi-channel outreach without compromising deliverability.

Smartlead provided an intuitive platform with powerful automation to solve these challenges. The solution included managing nearly 800 email accounts, sophisticated routing across time zones, and using spintax for dynamic personalization. As a result, Pump.co sent over 130,000 emails in the first month, generating close to $200,000 in revenue and successfully scaling their outreach efforts.

Pump.co

Claire Hardesty

GTM Engineer