Case Study: Limelight Scales Outbound and Protects Deliverability with Smartlead

Limelight scales outbound from 20 to 200 inboxes in 3 weeks with Smartlead

Limelight, an AI employee company powering influencer marketing and customer advocacy for B2B marketing leaders, faced the complex challenge of scaling its cold email operation. It needed a reliable infrastructure from a vendor like Smartlead to manage two distinct use cases simultaneously: its own outbound campaigns and the cold email layer powering its customer marketplace, all without breaking deliverability.

Smartlead provided the solution with its flexible infrastructure, allowing Limelight to segment inboxes into different cohorts and manage everything from a single platform. The results were significant, as Limelight scaled from 20 to 200 warmed-up inboxes in under three weeks and increased its weekly send volume from 500 to 9,000 emails. This scaling, managed on Smartlead, led to reply rates as high as 20% on well-constructed sequences.

Limelight