Case Study: Van Abbemuseum boosts visitor engagement with Smartify

Van Abbemuseum creates 5 audio tours with Smartify for a layered, accessible visitor experience

The Van Abbemuseum, a leading Dutch museum for modern and contemporary art, faced the challenge of creating a multi-layered and accessible visit for its Delinking and Relinking exhibition without overwhelming its visitors. They sought a way to allow the public to dive deeper into multiple perspectives on the artwork. To address this, they partnered with the vendor Smartify.

Smartify worked with the museum to interpret and create five distinct audio tours. One of these tours included multi-sensory elements specifically designed for visitors who are blind or have low vision. As a result, visitors can now engage more deeply with the content both in the museum and at home. The Van Abbemuseum reported that its visitors are more engaged and that the multi-perspective approach has created meaningful encounters, serving as a conversation starter between guests and staff.

Van Abbemuseum