Case Study: Tower Bridge achieves 35% visitor take-up with Smartify

Tower Bridge boosts visitor take-up to 35% with Smartify

Tower Bridge, a major London landmark, faced the challenge of delivering deeper visitor engagement without the ability to use traditional audio guide hardware due to its unique layout and lack of distribution points. They partnered with Smartify to implement a Bring-Your-Own-Device (BYOD) mobile guide solution and create innovative Augmented Reality experiences.

Smartify produced an hour-long audio tour and developed AR experiences using historic photography. Their team provided consultancy on signage and staff training to support the transition. The solution was highly successful, achieving a 35% take-up rate from visitors who used the Smartify-powered tour for a more personal and engaging experience.

Tower Bridge