Case Study: The National Gallery boosts visitor engagement and revenue with Smartify's digital visitor guides

The National Gallery boosts audio guide income with Smartify and expands to permanent collection

The National Gallery, one of the most visited museums in the world, wanted to provide an accessible and contemporary visitor guide while generating additional income. They sought to transition away from traditional audio-guide hardware and partnered with Smartify to write, produce, and distribute digital exhibition guides to visitors' own devices.

Smartify created a full digital visitor guide experience, producing audio tours for temporary exhibitions and integrating guide purchases into the online ticketing journey. This solution resulted in significantly higher take-up rates and generated more income than the previous system. Smartify's implementation was so successful that the National Gallery expanded it to their permanent collection, gaining valuable visitor analytics and providing a premium experience.

The National Gallery