Case Study: Smithsonian National Portrait Gallery enhances visitor engagement with Smartify

Smithsonian National Portrait Gallery boosts gallery engagement with Smartify's free guide in 3 languages

The Smithsonian National Portrait Gallery, a museum dedicated to telling the story of America, faced the challenge of highlighting its diverse collection beyond its famous Obama portraits. They needed to create an accessible guide for all visitors, including those who speak American Sign Language and Spanish, and wanted to develop a new digital membership experience to encourage loyalty. They partnered with Smartify to address this.

Smartify developed a free multilingual guide available in English, ASL, and Spanish, and created a custom digital membership program with exclusive content and perks. The solution led to visitors spending more time in the galleries and engaging more thoughtfully with the art. Smartify's guide received high praise online and resulted in museum staff receiving additional training to interact with the newly engaged visitors.

Smithsonian National Portrait Gallery