Case Study: New College Oxford enhances self-led visitor tours with Smartify digital interpretation

New College Oxford launches digital visitor guides in 4 months with Smartify

New College Oxford, one of the oldest colleges in Oxford, faced the challenge of providing informative interpretation for its thousands of annual visitors without any physical alterations to its historic, listed buildings. They engaged Smartify to create a more interactive and informative self-led tour experience using a custom-branded web app and audio tours.

Smartify implemented a custom web app featuring image recognition technology, interactive mapping, and offline audio guides. This solution allowed visitors to seamlessly access digital interpretation by scanning a QR code, enabling deeper discovery without any permanent changes to the site. The vendor successfully transformed the visitor experience, providing knowledge and interactivity while fully respecting the college's heritage constraints.

New College Oxford