Case Study: Natural History Museum creates accessible urban nature audio guides with Smartify

Natural History Museum co-creates accessible garden guides with Smartify for 1 immersive experience

Smartify partnered with the Natural History Museum to address the challenge of creating an inclusive and inspiring digital audio guide for the museum's new Urban Nature Project gardens. The goal was to deepen visitors' connection to urban nature and inspire them to become active carers of the natural world, while also ensuring the experience was fully accessible for blind and visually impaired audiences.

The solution implemented by Smartify was a co-created and immersive audio guide. Smartify developed the guide through workshops with stakeholders and focus groups that included visually impaired young people, resulting in a flexible experience featuring expert interviews, spoken word poetry, and unique bioacoustic recordings. The guide provides orientation cues for navigation and encourages tactile interaction with the garden. This approach successfully created a rich, accessible, and multi-sensory experience designed to inspire a new generation of nature lovers.

Natural History Museum