Case Study: National Trust boosts visitor engagement at Upton House with Smartify

National Trust boosts visitor engagement 3x with Smartify

The National Trust commissioned Smartify for a pilot project at Upton House to explore how digital platforms could enhance visitor engagement with its art collection and stories. The challenge was to understand visitor comfort with using personal devices for content and to extend engagement beyond the physical visit.

Smartify implemented a solution using its object recognition feature to make the entire collection accessible digitally. They created a multi-language audio tour and promoted the collection through social media and in-app notifications. The results showed visitor engagement was three times higher than key performance indicators, with strong participation across all age demographics. Notably, 48% of visitors who engaged with the content returned to the Smartify app later, with 75% exploring other major collections, significantly increasing the global reach of Upton House's collection.

National Trust