Case Study: Hamburger Kunsthalle transforms visitor experience with Smartify’s AI-powered digital guides

Hamburger Kunsthalle boosts engagement by 90% with Smartify

The Hamburger Kunsthalle, Germany's most-visited art museum, faced the challenge of providing meaningful and personalized experiences to its diverse audiences with varying art knowledge, time constraints, and interests. The museum partnered with vendor Smartify to enhance visitor engagement without requiring additional hardware, seeking a solution to provide personalized content based on individual preferences.

Smartify implemented an AI-powered digital guide, creating a bespoke audio tour tailored to each visitor's available time and interests. The solution used a bring-your-own-device model and advanced object recognition technology. This resulted in a 72% rate of users exploring beyond collection highlights and a 90% increase in measurable content engagement, successfully individualizing the visitor experience.

Hamburger Kunsthalle