Case Study: Ford Motor Company boosts visitor engagement and accessibility at Michigan Central with Smartify's Digital Visitor Guide

Ford Motor Company drives 48,000 digital visitor engagements with Smartify

Ford Motor Company needed a digital solution to welcome and guide thousands of visitors through its newly reopened Michigan Central Innovation Center without impeding visitor flow or straining logistical operations. They partnered with Smartify to create a custom digital visitor guide to facilitate engagement and accessibility in this high-volume scenario.

Smartify implemented a custom web app that served as a digital visitor guide, featuring an audio tour, object recognition scanning, and accessibility features. The bring-your-own-device format removed the need for onsite hardware. The solution was highly successful, with over 20,000 people accessing the guide in the first two weeks and 48,000 total engagements, all achieved without any operational problems on peak days.

Ford Motor Company