Case Study: Acropolis Museum reaches 40,000 monthly users with Smartify

Acropolis Museum reaches 40,000 users per month with Smartify

The Acropolis Museum faced a challenge with its limited audio guide offering, as it only had 300 hardware devices for thousands of visitors. This left many without access to interpretive materials. The museum approached vendor Smartify to explore a bring-your-own-device (BYOD) solution using the Smartify app to better meet visitor demand.

Smartify implemented a multi-year solution, beginning with a general audio tour that replaced hardware. They later expanded with image recognition for 3,500 objects and launched AI-powered translations and itineraries. This resulted in the digital guide reaching up to 40,000 users per month with content in over 25 languages. The app also achieved a 97% satisfaction rate and an 8.4 Net Promoter Score.

Acropolis Museum