Case Study: RegioJet enhances passenger travel experiences with SmartGuide digital audio guides

RegioJet gets 10,000 SmartGuide additions in a month with SmartGuide

RegioJet, a leading private Czech provider of passenger rail and bus transport, sought to enhance its customer experience, differentiate itself from competitors, and add value to its journeys. To achieve this, the company partnered with vendor SmartGuide to integrate its digital audio guide service into its reservation system, providing passengers with immersive, self-guided tours.

SmartGuide implemented its solution by mapping its content to an extensive set of deep links and QR codes, which were seamlessly integrated into RegioJet's online reservation system, e-tickets, and confirmation emails. This provided passengers with easy access to premium audio guides for 37 destinations. The results were highly positive, with over 10,000 passengers adding a SmartGuide to their ticket in the first month alone. Furthermore, 65% of those users spent more than 45 minutes in their first session, demonstrating significant engagement and adding a new layer of value to the travel experience.

RegioJet