Case Study: Pilsner Urquell Brewery and Museum boosts foreign visitor experience with SmartGuide digital audio tours

Pilsner Urquell Brewery and Museum boosts tours with SmartGuide, serving groups of up to 40

The Pilsner Urquell Brewery and Museum, a major tourist attraction in the Czech Republic, faced challenges in accommodating its diverse global audience. Their live-guided tours were primarily in the local language, with very limited availability in foreign languages, which restricted visitor flexibility and created long wait times. This language barrier hindered the experience for foreign visitors and presented operational challenges in staffing and cost. The brewery partnered with SmartGuide and its digital audio guide service to find a solution.

SmartGuide implemented its digital tour guide system, offering self-guided audio tours in multiple languages. This allowed visitors to join any available tour time slot and listen to the guide in their preferred language, eliminating long waits and increasing scheduling flexibility. The solution also provided valuable data insights into visitor behavior. As a result, SmartGuide helped the brewery significantly improve customer satisfaction, increase tour utilization by foreign visitors, optimize revenue, and enhance overall operational efficiency.

Pilsner Urquell Brewery and Museum