Case Study: Mariánské Lázně boosts tourism engagement with SmartGuide

Mariánské Lázně wins first place in 2017 with SmartGuide

The spa town of Mariánské Lázně faced challenges in attracting younger visitors and overcoming language barriers for its international tourists. To modernize its offerings, the town partnered with the vendor SmartGuide to digitize its city guide using their digital audio guide platform.

SmartGuide implemented a trilingual audio guide solution in English, German, and Czech, featuring offline maps and GPS navigation. This solution directly addressed the town's challenges by providing an engaging, self-guided experience. As a result, Mariánské Lázně won first place in the Golden Coat of Arms competition for tourism innovation in 2017. SmartGuide's platform successfully broadened the town's appeal, enhanced the visitor experience, and solidified its status as a must-visit European destination.

Mariánské Lázně