Case Study: Hop-On Hop-Off Bus Prague Tour Operator improves safe, flexible audio guiding with SmartGuide

Hop-On Hop-Off Bus Prague Tour Operator replaces audio guides in 1 week with SmartGuide

The customer, Hop-On Hop-Off Bus Prague Tour Operator, faced a challenge during the COVID-19 pandemic as their traditional, shared audio guide system became a hygienic risk and was too inflexible and expensive to meet changing traveler demands. They turned to the vendor, SmartGuide, to implement its digital audio guide app solution.

SmartGuide implemented its mobile app platform, allowing tourists to use their own devices for a contact-free experience. The implementation was quick, taking only one week. Post-pandemic, the operator expanded into new languages to meet rising demand. The measurable financial impact included a standard revenue-share model of 0.5 EUR per user and a one-time cost of 2035 EUR for content optimization and translations.