Case Study: Galeries Lafayette achieves faster landing pages and richer customer data with SmartFocus Smart Sites

Paris Department Store, Galeries Lafayette uses Smart Sites to Rapidly Enrich Subscriber Data and Improve ROI

Galeries Lafayette, a major French department store group, wanted a faster way for marketers to create and customize landing pages and web forms while improving email marketing performance and enriching customer data. The company turned to SmartFocus and its Smart Sites product to solve the challenge of building branded landing pages that fit its guidelines and could be linked easily with campaigns.

With SmartFocus Smart Sites, Galeries Lafayette’s marketers could build pages and forms independently using drag-and-drop tools, without IT support. The solution saved significant time and resources, synced customer data to the SmartFocus database in minutes, and improved response rates through branded URLs; real-time reporting also helped the team measure campaign effectiveness and improve ROI.

Lafayette

Benjamin Huet

Marketing Manager, Galeries Lafayette