Case Study: Teletext Holidays achieves 2x higher engagement with SmartFocus Smart Content

Increasing Audience Engagement for Teletext Holidays with User Generated Content

Teletext Holidays, the UK’s longest-established digital travel agency, wanted to create more engaging, personalized content for its audience and boost email conversions. Already using The Message Cloud, the company turned to SmartFocus and its Smart Content user generated content (UGC) solution to make its social and brand content more authentic, connected, and up to date.

SmartFocus implemented Smart Content within The Message Cloud, enabling Teletext Holidays to curate, schedule, and publish approved UGC from channels like Facebook, Instagram, Pinterest, and Twitter, and to add it directly into email campaigns. The result was a 2x increase in customer engagement, with Teletext Holidays also reporting highly personalized emails built from fresh social content and stronger overall campaign performance.

Teletext Holidays

Kelly Maher

Head of CRM