Case Study: Isaac Mizrahi New York increases revenue by more than 15% with SmartFocus

How Isaac Mizrahi New York Drove Value and Increased ROI with Personalization Powered by SmartFocus

Isaac Mizrahi New York, a fashion brand launching a new eCommerce site, needed to quickly drive traffic, build its customer database, and increase online sales while creating more personalized communications. The team turned to SmartFocus Email to support a scalable email marketing strategy that could grow with the business.

SmartFocus implemented its platform in just one month, enabling Isaac Mizrahi New York to send targeted, responsive email campaigns, track performance, and capture new subscriber data through a pop-up signup form. As a result, SmartFocus helped the brand attribute more than 15% of revenue to email, while growing its mailing list by 500% and improving customer engagement and ROI.

Isaac Mizrahi New York

Kate Twist

Chief Marketing Officer