Case Study: American Soda achieves 50% higher conversions and 45% more revenue with SmartFocus

Do you want to grow your sales by 50%? Read on to find out how

American Soda, a UK and Germany-based seller of American candy, food, and drink, needed a better way to help customers discover products and increase order values. Their existing “best-sellers” merchandising approach was too generic, and their small team also wanted a solution that would reduce manual work. SmartFocus provided personalized product recommendations through its website personalization tools, along with a SmartFocus Exchange connector for Magento.

SmartFocus implemented dynamic, personalized recommendations that learned customer preferences, suggested relevant complementary products, and allowed American Soda to apply business rules to recommendations. The result was a 50% increase in conversion rate and a 45% rise in revenue, along with a significant lift in average order value and hassle-free Magento integration.

American Soda

Ben Greenwood

Marketing Manager, American Soda