Case Study: Astley Clarke achieves a 60% conversion uplift with SmartFocus

Astley Clarke - Customer Case Study

Astley Clarke, the UK luxury jewelry retailer, wanted to recreate its in-store personal shopper experience online while making better use of product data and keeping the solution low-maintenance for a small team. It turned to SmartFocus and its Magento personalization platform to help target visitors with relevant recommendations based on their preferences and browsing behavior.

SmartFocus implemented personalized product recommendations through the SmartFocus Exchange connector for Magento, enabling automated merchandising and behavior-driven suggestions. The results were strong: Astley Clarke saw a 60% increase in site conversion rate, 6% of total online revenue generated from personalized recommendations, and less than three weeks for end-to-end integration, with significant time savings for the team.

Astley Clarke

Matt Finn

CRM Manager, Astley Clarke