Case Study: Avenue des Jeux achieves higher response rates and 150% more conversions with SmartFocus

A Collaboration Which Enabled Avenue des Jeux to Roll Out An Email Marketing Programme That Exceeded Their Expectations

Avenue des Jeux, a French online games and toys retailer with a catalogue of more than 35,000 items, wanted to move beyond a traditional email platform and improve how it segmented its large customer database. The company needed a better way to send targeted, personalized messages and measure campaign performance more accurately, so it turned to SmartFocus and its Smart Email solution.

SmartFocus helped Avenue des Jeux reorganize and segment its data across three website-based databases and deploy a full email marketing management program with tools for targeted messaging, personalization, and campaign testing. As a result, Avenue des Jeux increased response rates by 30%, click-throughs by 5%, sales and conversions by 20% in the first year, and overall conversions by more than 150%.

Avenue des Jeux

Coline Mazeyrat

CRM Manager