Case Study: Dayton Lamia modernizes ecommerce and boosts self-service with SmarterCommerce

Century-old company modernizes their ecommerce platform while exceeding all their expectations!

Dayton Lamia, a century-old manufacturer of industrial tools, faced the challenge of modernizing its divided ecommerce presence. They needed a new platform that could integrate with their JD Edwards ERP system, host content and ecommerce together, and work with a third-party product configurator, but other solutions they found were either unsuitable or too expensive. They turned to SmarterCommerce for a solution.

SmarterCommerce implemented its B2B Digital Commerce and payment processing solutions, seamlessly integrating with JD Edwards for real-time data and successfully incorporating the complex configurator tool. The results were significant, including a 200% year-over-year sales growth and a 120% increase in web traffic. SmarterCommerce provided Dayton Lamia with a unified, global platform that streamlined operations and greatly enhanced the customer experience.

Dayton Lamia

Barb Libs

VP of IT and CIO