Case Study: Tennis Point achieves +90% revenue growth with Smarter Ecommerce GmbH's Campaign Orchestrator

Tennis Point boosts revenue 90% with Smarter Ecommerce GmbH

Tennis Point, a leading European online retailer for racquet sports equipment, faced significant challenges in scaling its Google Performance Max campaigns. With a one-person marketing team managing thousands of SKUs, the manual burden was unsustainable. Their primary issues included data starvation for new products, static campaigns disconnected from business goals, and a complete lack of visibility into why performance was stalling, making scaling feel out of reach.

Partnering with Smarter Ecommerce GmbH, Tennis Point deployed the smec Campaign Orchestrator. This solution used AI to predict product potential, automatically optimize campaign inputs like tROAS and budgets, and provide full transparency into performance. The results were dramatic, including a 90% revenue increase in Italy, a 43-point ROAS improvement in Germany, and 535 hours saved per year, enabling expansion across five European markets without adding headcount.

Tennis Point