Case Study: Shade Station achieves +57% revenue in 20+ markets with smec Performance Max Optimization

Shade Station grows revenue 57% with Smarter Ecommerce GmbH

Shade Station, an eyewear and fashion retailer, was struggling to expand into over 20 international markets. Their existing Performance Max campaign was a black-box algorithm that ignored local trends and failed to promote their most profitable products, hindering their global growth. Smarter Ecommerce GmbH helped them address this challenge.

Smarter Ecommerce GmbH implemented a solution using their Dynamic Segments feature and a custom AI-driven PMax architecture for each country. This allowed Shade Station's campaigns to automatically adjust based on profitability, inventory, and real-time market trends. The results were a 57% increase in revenue, a 42% rise in sales, and a 10% growth in average order value.

Shade Station