Case Study: River Island achieves +34% revenue with Smarter Ecommerce GmbH’s AI-driven Product Scoring

River Island boosts revenue 34% with Smarter Ecommerce GmbH

River Island, a trend-led fashion retailer, faced a challenge with their Performance Max campaigns. Their static "hero/zombie" structure, which relied on historical data, disadvantaged new arrivals and the majority of their catalog, hindering growth. They partnered with Smarter Ecommerce GmbH and used its Campaign Orchestrator product to create a dynamic, AI-driven solution.

Smarter Ecommerce GmbH implemented its SmartScoreAI to evaluate products based on potential rather than just past performance. This allowed for dynamic product segments and automated budget orchestration. The solution delivered significant results, including a 34% revenue increase and a 19% rise in ROAS for River Island's Kidswear category, by giving new and longtail products a fair chance to perform.

River Island