Case Study: Miami HEAT achieves 70% PMax revenue growth with smec

Miami HEAT increases PMax revenue by 70% with Smarter Ecommerce GmbH

Smarter Ecommerce GmbH helped the Miami HEAT, an American professional basketball team, to maximize ecommerce sales opportunities following their historic run to the 2023 NBA Finals. The challenge was to turn this increased fan engagement into tangible business results, requiring a goal-driven advertising partner.

The solution implemented by Smarter Ecommerce GmbH combined Performance Max, Search, and Shopping campaigns. Using their own technology on top of Google's PMax, they integrated critical business and market data. This strategy resulted in a +70% revenue increase from PMax, a +55% rise in overall conversions, and a +29% improvement in ROAS.

Miami HEAT