Case Study: LOOKFANTASTIC boosts revenue by 39% with smec's Campaign Orchestrator

LOOKFANTASTIC boosts revenue 39% with Smarter Ecommerce GmbH

Smarter Ecommerce GmbH's customer, LOOKFANTASTIC, faced challenges with Google's Performance Max campaigns. The company struggled with a lack of granular control over its vast product catalog, leading to inefficient budget use and excessive manual work that diverted time from strategic planning. They needed a way to steer the automated campaigns toward their most important brands and products while also optimizing for cost-efficient warehouse logistics.

Smarter Ecommerce GmbH implemented its Campaign Orchestrator solution to address these challenges. This tool used multi-dimensional segmentation to strategically manage the product catalog, allowing for highly optimized ad placements and the integration of warehouse logistics data. The solution delivered a +39% overall revenue increase in the key German market, freed the in-house team from manual tasks, and improved campaign efficiency and profitability.

LOOKFANTASTIC