Case Study: Karaca achieves 56% revenue growth with Smarter Ecommerce GmbH

Karaca boosts revenue 56% and ROAS 31% with Smarter Ecommerce GmbH

Karaca, a leading Turkish home and kitchenware brand, struggled to gain traction in the UK ecommerce market. Their initial Google Shopping setup wasted budget on out-of-stock items and buried profitable products, stalling growth despite clear targets. They partnered with Smarter Ecommerce GmbH to implement a strategic Performance Max framework to gain control and structure over their campaigns.

Smarter Ecommerce GmbH implemented a three-pronged solution using their software, which included feeding PMax with real-time business data, dynamically segmenting products, and creating a multi-dimensional campaign setup. The results were a +56% revenue increase, +18% profit growth, and a +31% ROAS, all while reducing ad spend by 11% YoY. The vendor's solution also provided greater visibility and reduced non-converting products by 47%.

Karaca