Case Study: Robert Dyas achieves 71.4% YoY revenue growth with Smarter Ecommerce's Shopping Ad Automation

How UK-based retailer Robert Dyas accelerated revenue growth using machine learning

Robert Dyas, a UK home and garden retailer with 15,000 online products, needed clearer, scalable control over Google Shopping to defend and grow online revenue while meeting ROAS targets. They engaged Smarter Ecommerce GmbH and its Shopping Ad Automation service to replace manual agency management and gain transparent, performance-validated bidding across a complex assortment.

Smarter Ecommerce GmbH deployed its machine‑learning Shopping Ad Automation to auto-generate item-level campaigns, analyze 100+ product attributes, and apply Advanced Bid Strategies with custom labels and device-level splits, plus onboarding and strategic support. The solution improved bidding efficiency and segmentation, scaled processes that would have taken months, and delivered a 71.4% year-over-year revenue increase while maintaining the retailer’s ROAS goals (with Google Shopping contributing tens of thousands of GBP weekly).

Robert Dyas

Richard Castello

PPC Manager