Case Study: Schäfer Shop achieves 20% online revenue growth with Smarter Ecommerce's Search and Shopping Ad Automation

How Schäfer Shop achieved 20% online revenue growth using Search and Shopping Ad Automation

Schäfer Shop, a leading European B2B multi-channel distributor with an assortment of around 80,000 products, needed to scale and keep its Google Shopping and text ads up to date across multiple countries. Manually creating and updating product-specific ads and bids was no longer feasible, so they partnered with Smarter Ecommerce GmbH to deploy automated Search Ad Automation and Shopping Ad Automation solutions.

Smarter Ecommerce GmbH implemented automated text-ad generation, Keyword Sourcing, and Predictive Bidding to enable item-level bidding, hourly feed syncs, and tailored business rules for each market. The automation drove measurable results: a 20% increase in annual online revenue in Germany, a 34.6% lift in conversion rate, a 25% higher CTR, improved conversion value and ROAS, and advanced operational scale (including roughly 50,000 daily bid adjustments), while enabling expansion into additional countries.

Schäfer Shop

Sebastian Händeler

Head of eCommerce