Case Study: reichelt elektronik achieves 45% more online sales with Smarter Ecommerce GmbH

How reichelt elektronik gained 45% more online sales with automated text ads and feed-based keywords

reichelt elektronik, a major European online retailer with over 50,000 products and 150,000 weekly search queries, struggled with frequent assortment changes, intense competition and highly diverse search behavior across multiple markets. They partnered with Smarter Ecommerce GmbH to apply automated ad management using feed-based keywords and dynamic text ads to keep Google Ads aligned with live product data.

Smarter Ecommerce GmbH implemented a feed-driven solution (smec/Online Retail Growth Platform) that automated personalized text ads, live price and availability updates, and broader keyword coverage across DACH, the UK, France, Benelux and Poland. The campaign delivered a 45% increase in online sales, 100% automated and personalized ads, and a 20% lift in ROAS, while improving click and conversion rates through best-fit landing pages and dynamic price communication.

reichelt elektronik

Thorsten Wissowski

Online-Marketing-Manager