Case Study: INTERSPORT achieves 47% higher conversion rate and 324% increase in conversion value with Smarter Ecommerce GmbH (smec)

How INTERSPORT increased its conversion rate by Ǿȁ% and became the frontrunner of online sports retail

INTERSPORT, Austria’s leading sports retailer with 280 shops and 3,600 employees, faced resource-intensive manual management of Search and Shopping campaigns for more than 25,000 products and needed to better link offline and online data for its loyalty programme. Smarter Ecommerce GmbH was engaged to provide a full-funnel solution including Search Ad Automation, Shopping Ad Automation, Programmatic Ads and Analytics (Google Analytics 360/GA4, Search Ads 360, Display & Video 360).

Smarter Ecommerce GmbH implemented data-driven Search Ad Automation, granular Shopping bidding (around 130,000 daily bid adjustments), customizable programmatic and remarketing creatives, and Analytics 360 integration to reduce manual work and improve targeting. The collaboration delivered measurable impact: a 47% increase in conversion rate, a 324% rise in conversion value, 300% longer session duration, roughly 30% lower average CPC and major improvements in bounce rate and remarketing performance.

INTERSPORT

Marcel Waser

Team Lead Digital Marketing