Case Study: Engelhorn achieves automated, granular Google Ads for 50,000 products with Smarter Ecommerce’s Search Ad Automation

How fashion retailer engelhorn automated their large, fast-moving portfolio of 50,000 products

Engelhorn is a long-established fashion and sports retailer managing a fast-moving assortment of roughly 50,000 products (about 185,000 variants) and faced the challenge of running highly granular, up-to-date Google Ads without a data feed; manual campaign management with Excel and the Google Ads editor could not scale. Engelhorn engaged Smarter Ecommerce GmbH to deploy its Search Ad Automation to automate text ad creation while ensuring ads only ran for available products.

Smarter Ecommerce GmbH implemented a feed-driven solution using Google Sheets templates, detailed business rules and an API-powered cyclical sync to keep price and availability up to the hour, generating keywords, ad copy and extensions at scale. The automation enabled advertising of 185,000 product variants and produced 299,961 text ads, delivering granular, current campaigns and freeing Engelhorn’s team to focus on strategic campaign management.

Engelhorn

Florian Wiesner

Online Marketing Manager