Case Study: Flinders achieves 185% revenue growth and improved profitability with Smarter Ecommerce GmbH’s Shopping Ad Automation

How Dutch furniture specialist Flinders significantly increased revenue by using Advanced Bid Strategies

Flinders is a Dutch furniture specialist with more than 36,000 products from 150 premium brands that struggled to manage a highly diverse catalogue with varying prices, margins and channel overlaps. Smarter Ecommerce GmbH performed an in-depth audit and deployed its Shopping Ad Automation solution (smec, formerly Whoop!) and Advanced Bid Strategies to tackle query filtering, device-specific performance and business-data-driven bidding.

Smarter Ecommerce GmbH implemented Query Sculpting, device- and query-level campaign splits, margin-based bidding via Advanced Bid Strategies, and custom feed labels for seasonality, margin, return rates and availability to automate bids and capture expansion traffic. The approach produced strong results: impressions +313%, clicks +272% and revenue +185% year-over-year, while maintaining ROAS targets, converting many longtail items into sellers and driving significant growth in the Belgian market.

Flinders

Oscar Diele

Co-owner & COO