Case Study: Bandel Automobiltechnik GmbH achieves up to +119% value-per-click and smarter budget allocation with Smarter Ecommerce GmbH’s Enhanced Performance Max

How Bandel utilises enhanced campaign segmentation and automation for increased Google Shopping performance

Bandel Automobiltechnik GmbH, a German retailer of automotive spare parts with 200,000+ items and €100M in annual revenue, needed to move from Standard Shopping to Performance Max to optimise budget allocation, increase value-per-click and automate campaign management. They partnered with Smarter Ecommerce GmbH and adopted an Enhanced Performance Max (ePMax) approach to address inefficient spend on poorly priced products and auctions with intense competition.

Smarter Ecommerce GmbH implemented granular campaign segmentation by price competitiveness and competition density, set up detailed asset and listing groups, and added automation with smec signals for dynamic product allocation. In a 30-day split test versus Smart Shopping, the ePMax setup delivered measured uplifts in value-per-click: +119% for challenging-price/high-competition items, +60% for competitive-price/low-competition items, and +25% for the remaining products.

Bandel Automobiltechnik GmbH

Alexander Schweigert

Chief Marketing Officer