Case Study: Midwest Equipment Sales boosts brand awareness and centralizes orders with SmartEquip

Midwest Equipment Sales boosts brand awareness and revenue with SmartEquip

Midwest Equipment Sales, a dealer of skid steer tires and undercarriage parts, sought to build its brand awareness and strengthen its business relationships with large fleets. To meet this challenge, they partnered with SmartEquip and began using its Enhanced Catalog service in 2016.

By implementing SmartEquip's platform, the vendor centralized ordering for its fleet customers, providing product consistency and simplifying the parts acquisition process. This solution from SmartEquip significantly boosted revenue on applicable products and allowed Midwest Equipment Sales to quickly gain traction with major rental houses, greatly increasing the notoriety of its brands.

Midwest Equipment Sales