Case Study: Briggs & Stratton – Vanguard increases rental market awareness with SmartEquip

Briggs & Stratton – Vanguard increases rental market awareness with SmartEquip by 122%

Briggs & Stratton – Vanguard, a commercial power provider OEM, sought to increase its brand awareness and grow its commercial market segment within the rental channel. To meet this challenge, the company partnered with SmartEquip and utilized its platform, including tools like Network Publisher.

Using the SmartEquip platform, Briggs & Stratton – Vanguard was able to connect with its target audience to launch new products and educate the rental market on the ROI benefits of its engine portfolio. SmartEquip provided a critical component to the company's growth strategy, successfully helping to increase awareness across the rental channel.

Briggs & Stratton – Vanguard