Case Study: Brook Taverner achieves double-digit ecommerce growth with Smartebusiness

Brook Taverner doubles revenue many times with Smartebusiness

Brook Taverner, a UK-based menswear retailer, was originally a catalogue-only company seeking to grow its online presence. The vendor, Smartebusiness, was engaged to help build their website and support their growth strategy, implementing an ecommerce platform using Magento.

Smartebusiness developed a complex solution for Brook Taverner that included an ERP integration with AS400 and proprietary features like a Fit Finder system and a dynamic category sorting tool. This partnership resulted in significant growth, with revenue doubling multiple times over a ten-year period and consistent double-digit year-on-year growth. Smartebusiness was instrumental in transforming the client into a leading online retailer.

Brook Taverner