Case Study: Barriers Direct powers scalable ecommerce growth with Smartebusiness Magento development

Barriers Direct powers ecommerce growth with Smartebusiness after 1.2 million orders shipped

Barriers Direct, the UK's largest supplier of barriers and bollards, came to Smartebusiness with the challenge of migrating away from a difficult-to-maintain, custom-built ecommerce solution that was reaching end of life. Smartebusiness recommended and implemented the Magento 2 platform to support the business's complex needs and enable future growth.

Smartebusiness executed a full site redesign and implemented significant custom backend development to handle complex user scenarios, including custom access for support teams and tiered access for suppliers, all within Magento 2 without a separate ERP. The vendor continues to provide ongoing development and strategic growth support via retainer packages, alongside other group agency services like split testing and email campaign management.

Barriers Direct