Case Study: Customer Experience Solutions Company achieves 61% increase in opportunity win rate with SMARTe

Increased Opportunity-to-win Rate by 61% with Data Enrichment

Customer Experience Solutions Company, a leader in cloud and on‑premises customer experience solutions trusted by 11,000 companies across 100 countries, struggled with missing and incorrect lead data, weak company and technographic intelligence, CRM duplicates, and difficulty scaling real‑time CRM/MAP upkeep. They engaged SMARTe to provide named account intelligence along with real‑time data enrichment and Tech Install Base services to improve account planning and lead quality.

SMARTe implemented named account targeting, real‑time lead enrichment, contact/account normalization, competitive landscape analysis, and delivered net‑new contacts across NA, EMEA, LATAM and APAC. Over a seven‑year engagement SMARTe supplied 143,000+ records, enriched 85,203+ contacts, engaged 12,000+ leads, generated 2,000+ opportunities annually, and helped the customer achieve 61% business growth while increasing closed‑to‑win from 12% to 43%.