Case Study: Leading Customer Relationship Management Company achieves 63% CRM data enrichment and 65X pipeline growth with SMARTe

Increased CRM Data Coverage by 63% with Real-time Health Analysis and Enrichment

Leading Customer Relationship Management Company faced a degraded CRM with over 41% missing, duplicate or invalid contacts that blocked audience segmentation and caused missed “eager to buy” opportunities. To fix targeting and prospecting they engaged SMARTe, using services such as DataGenie for CRM enrichment, Relevant Contacts for data discovery, and Bespoke Contacts for account-based sales development.

SMARTe cleansed, verified and enriched the database, supplied verified decision‑maker contacts and company profiling, and integrated the results into SDR/BDR and marketing workflows. Over five years SMARTe enriched 63% of CRM contacts (91% quality), achieved a 51% match rate and 95% adoption by sales/marketing; this cut SDR research time by 40%, raised efficiency by 80%, lifted campaign response from 9% to 19%, and delivered 65X pipeline per dollar and a 12X increase in closed ARR.