Case Study: Global B2B Research and Advisory Firm achieves more qualified buyers and higher conversion rates with SMARTe

Identified New Market Opportunities and Improved Sales Efficiency

The Global B2B Research and Advisory Firm engaged SMARTe to build a Global Contact Database, gain technology insights on look-alike companies, and maintain the health of its worldwide data. Their primary challenges were maintaining and enriching accurate business contacts with multiple filters, identifying look-alike companies and security-industry contacts for technology insights, and achieving specific targeting based on defined target profiles.

SMARTe delivered Global Contact Discovery, Tech Install-base, Data Enrichment (and SMARTe Sanitizer) to populate and cleanse the firm’s global data, delivering 25,000+ contacts across Europe, APAC, North America and EMEA. As a result, SMARTe increased the number of qualified buyers in the sales and marketing funnel, improved conversion rates and ROI, and provided highly customized, accurate contact data, target profiling, decision‑maker insights, buyer persona identification and lead‑qualification criteria.