Case Study: Leading Telecommunications and Technology Company achieves 29% improvement in outreach efficiency with SMARTe

How SMARTe delivered Global Data for a Leading Telecommunications company to improve outreach efficiency by 29% across geographies

Leading Telecommunications and Technology Company faced slow lead identification and long closing cycles as names, job titles and technology stacks changed rapidly across regions; their reps spent excessive time updating contact and company data and needed a single vendor to provide global, GDPR-compliant data and CRM enrichment for ANZ, Europe and North America. SMARTe was engaged to provide Global Data, Bespoke Contacts and Data Enrichment services to streamline prospecting and support territory-specific sales engagements.

SMARTe delivered customized prospecting data (APAC 5,359; North America 44,157; Europe 23,601; total new data listed 47,090) plus 26,027 records of data enrichment and GDPR-compliant opt-in contacts, improving outreach efficiency by 29%, adding about 2.5 hours of productive calling time per rep and boosting MQL-to-SQL conversion by 16%. SMARTe’s combined Global Data and enrichment services enabled more accurate, compliant campaigns and a measurable uplift in sales and marketing ROI.